Sportmax clothing series, is Max Mara creative team in 1969 launch brands. Relative to traditional style and garment method for example, it is more than young and leisure. At that time, the architects of base le o group,cheap moncler jackets, horse-drawn morte is "swing London" innovation atmosphere, and immediately attracted to comprehend the trendy young compromise socialist characteristics. This style will soon across the English channel. In the 1950s, the yankees le o once from Paris brought high-grade fashion fastidious, and from American back to the industrialized production, thus the concept first will really garment concepts introduce to Italy,True Religion Jeans, for women with an acceptable pursuit vogue method. In 1969, these elements from Britain will soon change new generations of clothing taste and requirements.

From then on, Sportmax each season launch a world series dress,religion jeans Attend fashion party wear what what, thus predict and generalization fashionable theme. This series for women, passionate to follow fashion style of development, and appreciate materials and appearance of research.

This series including Sportmax Code and Sportmax Beachwear two brands,true religion jeans skinny, they still kept brand characteristics, and it is these characteristics make this brand has a unique vitality.

The wind Whispers (Whispers in the Air)

With Sportmax Reggio Children cooperation, created "the wind whispers" the charitable projects. Reggio Children is a promote and protect the rights of Children's center, its purpose is to promote beneficial to new Children culture promotion activities and education in the field of research work. Specifically for the project design of miniature series clothing, including one woman T-shirt, a piece of children t-shirts, and one was named Angels shopping bags of Reggio Emilia,moncler jackets Attend fashion party wear what wha, which is made from kindergarten some five-year-old boys and girls designed.

From 2008 mid-november to,fred eyeglasses Break the traditional dress style,uggs Top sale, this series of all over the world will Sportmax store, and especially selected Max Mara sold in shops. Sales revenue will be used for the national children and youth orchestra, the band is composed music masters "Abreu founded in 1975.
"The wind whispers" ambassador

Seven international ambassador has said support the project, and make their own son or daughter with Sportmax as "the wind whispers" project design of garments.

ANGIOLINI AMBRA -- television and radio host,tory burch boots, actor, singer,Moncler Jackets,

EMIDIO CLEMENTI - lead singer and Massimo Volume band bassist, writer

RICHARD DORFMEISTER - DJ and exhibitors

LUDOVICO EINAUDI - composer and pianist

STEFANO FONTANA - the leader of the band, Marlene Kuntz writer

SYRIA - singer, actress