Apparel brands do online
Guide language: according to the financial times reported, clothing brand issued a series of fashion game attracted the attention and fashionable women players to promote their real-life sales. With more and more women began to participate in Giorgio Armani,Asics, online game, Alberta Ferretti and Zac Posen etc clothing designer began to virtual market expansion, locking have fashionable consciousness of women to the new players. And it is early before that some luxury brands will targets to MSN website and iPhone (mobile Internet) mobile applications.
Alberta to di Ferretti shop
According to the existing Software Association (Entertainment Software Association) last year, a survey by the game players whose average age is 35, often buy games are average age is 39,Wholesale Abercrombie & Fitch, 37 percent of women over 40 years old, said they would rather play computer games to watching TV. Therefore, according to British national players in 2009 survey (from global markets survey TNS and game information website Gameindustry. Com data).
Giorgio Armani "second life" shop
In fact, in virtual shopping, retail occupy a large part of the: online role-playing games "second life" the clothing sales accounted for 40% of the total sales Giorgio Armani, this is establishing virtual shops in 2007.
Roiworld. Com launched a game called "stylist closet"
Last September, virtual makeover website Roiworld. Com launched a game called "stylist closet,true religion joey jeans," introduced the designer Norma Kamali and her virtual design, facing the 300 million subscribers. Players can choose a decoy, then use Kamali 2010 chun xia series to wear this doubles. Players can use BBS comments,Hermes Purse, directly connected to Kamali himself. Kamali said: "online games on the designer is useful because they create and brand interactive closer relationship."
Zac Posen
Last month, the United States stylist Zac Posen attended the ceremony, to launch the Island Next month with virtual world version is rolled out, as the Swedish game platform Entropia portion of this is an online virtual universe more players. Posen online edition of reality version and virtual design nears. Stylist the Lauren showed also expressed out of the interest. With more and more designers to join,Abercrombie Jackets Coats, Next Island players not only can buy their favourite designer clothes, also can visit different stylist "Island".
Zac Posen chairman Susan Posen (also is stylist mother) said: "Wall Street and other places will spend a lot of time on it. This is for our peep world further participation, is Facebook Twitter outspread and."
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