Financial crises have several troubled luxury-goods firms fell into the abyss. Have Ferre, Gianfranco Exte and Malo brand and match Cavalli production authorized luxury-goods groups IT Holding carried 2 billion euros debt,Juicy Bikini, have to file for bankruptcy, which has stirred by the Italian government. The German luxury brand Escada is spun cases were also continued to worsen, losses from 2007 27 million euro rose to 70 million euros, companies need in a few months to raise 30 million euro alleviate capital chain tight problem.
A similar problem leading companies in the luxury goods is not a few. In this environment, they hand with layoffs,Cheap Uggs, reduction promotion budget, and other ways to save costs and the other one is the most promising limited budget on the Chinese market, with open new stores etc positive measures to prepare for out of financial crisis.
On when you can get out of the financial crisis shadows, predict the market's direction cattle, bear the two sides have supporters. View - a Roger standing in Tredre choose editor cattle square. He pointed out that, in 1929 in the financial crisis depression lasted 43 months, but in nearly 50 years of every financial crisis could not lasts for more than 11 months. This time the financial crisis has lasted for 17 months and this is the time to begin after the financial crisis for out of the rapid growth of preparation.
Woes do, wide open new store
High-end department stores even carver is optional location,ugg boots, plan to open a second shops in Beijing. While Japan high-end department stores high island house (Takashimaya), has announced it will invest 40 billion yen in 2012 was opened in Shanghai region in China's first department stores.
Bain consulting the latest luxury research report that global luxury consumption may appear in 2009, however, 2% negative report for the future or optimistic, especially BRIC ingot shikoku (Brazil, Russia, India and China) luxury consumption over the next five years to 20% to 35% growth. Dangerous hides machine, most brands are not because of financial tight and delay in China plans to open a shop.
"China business growth still will reach 8%, may be over Japan. Although than previously 11% have declined, but distance 'Recession' depression was far away." Versace surrounds the CEO of Di Risio Giancarlo, "China is expected to become fan saizhe in Asia's largest market, this year, the company plans to invest 4500 million euros in dubai, new Delhi and Shanghai to open stores."
Salvatore Ferragamo CEO Michele Norsa did not stagnation in China's expansion, will open a further in 2009 8 shops. The President and CEO Dior Sidney Toledano plans are in new-blown nearly 10 shops, mainly concentrated in the Middle East, Russia and China and other emerging markets and shops for covering more than 500 to 1000 square meters large stores. Bulgari (Bulgari) will also opened 10 new store, which is located in San Francisco's flagship store will be particularly eye-catching. Tiffany & co already will "in the asia-pacific region open 7 stores, most of which will be in China" plan line for 2009 agenda. And Calvin Klein will open in the next few months Calvin Klein and is home to more than ck Calvin Klein Jeans shop.
Giorgio these brands of Armani pace is bigger. In February, its located in New York's fifth avenue,true religion sales, covers an area of 4,000 square meters around the world third whole-range flagship store opening. Armani in domestic agents of Shanghai oas blue admit a few years ago BaoFaShi growing fast, this year compared with last year's sales will drop. But they still plan in this year opened 10 shops. Except in Shanghai, suzhou, nanjing and wuxi and hangzhou set up shop, brand will also enter xiamen and hefei market.
Back "command", develop "new weapon"
If the shop as a luxury in the Chinese market for the battle of frontline positions, so, "retail" will become a war of direct command, and the new product lines are become the new weapons. In Chinese luxury market of the map, each big luxury-goods firms are in various forms and grab the market. Consolidate
Versace surrounds group will once again launched in 2006 to stop second-tier brand Versus, hoping to cover youth market. This brand had by Gianni Donatella Versace surrounds Versace surrounds for sister founded, as the young Versace surrounds vice line brand won many young consumers. Versace surrounds group and Facchini group cooperation, plans to launch in 2010 chun xia men's, women's and accessories Versus whole series. Donatella Versace surrounds will also be invited for Christopher Kane British design nova Versus design a bag and shoes of small accessories series, this series will be in 0910 qiu dong milan fashion week during the show.
"Companies still will increase to invest in China, and plans to open in 2009 6 shops and back 10 stores the agency, thereby in late 2009 6.4 directly-managed stores scale." The greater China region Zegna managing director Ken Kress also considering met business conference in 2009,tory burch flats, the possibility of slow growth in order to diminish will reduce inventory,p90x, meanwhile postpone staff recruitment and into five new city.Topics related articles：