Paul Sams: I want to be technically feasible. But now our focus is still how to ensure that all of the features in the battle line, can well support our own products and Blizzard Entertainment games. For example, \We spent a lot of time in the war developed a very good online features, such as a very strong function of the automatic matching, and some social functions, social media features，Gome held a special shareholders meeting today, but also use the ladder system in the above, the achievements system. The future of our players play games online, not only in war, but also with his friends from time to time to keep the exchange, which for them is a very interesting feature.

visit to China in recent days, Paul? Sams accepted Sina Sina science and technology and exclusive game dialogue, the status of Blizzard-related games and the company's operating strategy and other issues were exchanged.

Moderator: Blizzard Entertainment for \

Moderator: the current \

Recently, the \also hope to as soon as possible.

Paul? Sams told Sina science and technology, when Blizzard introduced a new game and they will set up a joint operations team and development team temporary commandos, in the first few days coordinate and handle all kinds of problems. (Shu Stone)

\

\Not long before, Blizzard has disclosed the data show that the Korean market accounted for only 5% of its global revenues.

Moderator: Blizzard Entertainment's COO, as you experience the biggest challenges? The most impressive thing is what?

\among the released to the market instead of keeping it up. \Even if this will cause bounced checks and other issues, Blizzard continues to believe that the wait totally worth it.

Moderator: From an operational point of view, Blizzard Entertainment gaming operations of the company compared to what other kind of special?

Paul Sams: We did see a \We believe that if China launched the \I also know there are a lot of very powerful in China, the very talented players, they'll like the rest of the world players to overcome the challenges of competition in the electronic arena wins.

Paul Sams: on the progress of the film, the director also directed \In addition, we and the script writers have had a very good discussion. Now we have reached a consensus that the plot summary of the story have been determined. We are currently stepping up the script writing. We believe that we will speed ahead. Of course, definitely take some time, but now things are going very well and we are very confident to all Warcraft players, and all love our audience, showing a very colorful movie.

Paul Sams: I very much hope \Of course, we do not know what the future situation will be, but we are very confident in our game. On the one hand this piece of information in itself is great, on the other hand we also believe that our partners NetEase will be able to help us better promote this game, to allow more players to participate in \

open battle net is not the focus

course, as the business sector, we also developed later in the game，uggs, the look of, take a look at this game is not able to meet market demand, whether there is good feedback. But ultimately the most fundamental decision is made by the game developer, I think this and other game companies may be a fundamental difference. Many other companies, may be that some companies had said after reading the report, if the development of this game, using this technology may lead to market share. But we do not think the only thing we do, is to a very good to great games to the market, then the game will bring fans and the players love. So that we can get the company's success，cheap Sony Laptop Battery, we think so, but also to do so.

\User Hello everybody, today Blizzard Entertainment fortunate to be invited to the COO. Would you please introduce yourself.

as chief operating officer, Paul? Sams of Blizzard in the operating mode that the most critical factor is that all of the products are from the developers to promote, the decision to master the final decision.

Paul Sams: The biggest challenge for us is the process of rapid development in the company, how to retain a very unique company culture. Of course, you certainly know, we launched the \But in 2004 we launched the \So you can imagine the challenge certainly is huge, and we are very rapid development of the company.

The following is the text Sina dialogue Blizzard COO Record:

Paul Sams: Yes，cheap Lenovo Laptop Battery, we have launched in Taiwan, such a competitive race. We also hope that \Because we believe that mainland China is also very competitive player and tournament activities and competitions on the case, for the development of our future expansion is useful reference. In mainland China launched a similar tournament, but also one of our plans.

Moderator: Blizzard Entertainment for \\

Paul Sams: the relationship between us and Netease, can be very great. We are very grateful, but also feel very lucky to achieve such cooperation and Netease partnership, because they are the market leader. In particular, NetEase CEO William Ding, frank and sincere great integrity, but also to have a good grasp of this market is very forward-looking sense, but also very smart, so we are very lucky, and such enterprise cooperation.

Paul Sams: Netease our partners have the \We and our partners will work together to ensure the shortest possible time to \We very much want to make our balie players, gamers around the world can join together to game.

Moderator: \

promote business development by the developers

Previous 1 2 Next <br> interview with Blizzard COO Media Source: Sina Technology Play Video> Related: Blizzard exposure of the next five years roadmap leave Blizzard general manager of China Dai Jin Ye Weilun and Activision Blizzard has officially took over as the first Third-quarter net profit of $ 51,000,000

Moderator: how to assess the cooperation with Netease? And Netease the balie partners?

the same can not be determined on-line time as well as \development. Earlier, South Korea and Taiwan and other regions have professional e-sports league has launched, Blizzard also intends to launch a similar tournament in China.

Paul Sams: Our success may depend on several factors, but I think the most critical is the development of our business is driven by all of the game, is the promotion of our game developers The. We develop games for the players around the world, so all of our game developers, are the players themselves. And many other game companies do not, they are sitting in the office such as senior executives inside, the report around the analysis of some files, and then make a decision. Our company is determined by the game developers developed the game what it is like and what games are most in line with market needs, because they are always players around the world and maintain close contact, so they know what kind of games most vulnerable to global players in hot pursuit, which the game is the most suitable.

Paul Sams: We of course China is a very large and influential market. But generally we do not provide specific data company, to introduce our various regions of the distribution and size of business. But I can tell you, in which China plays an important role in countries and regions in the east of Warcraft players more than half. So China is very important to us.

Host: Battle.net 2.0 system, specifically how the kind of situation? There is no possible future introduction of third party games?

Moderator: Facebook co-operation with the player needs to make up how?

Paul Sams: We are a very good relationship, and Facebook, through their cooperation, we can more easily build in our online social network. We can all play the game with friends, they do not have to desperately search for the friends one by one to pull in, as long as a friend on Facebook can add to the mix, and that the two networks can be interconnected, so a lot of players will be more easily carried out here and interoperability of their friends，ugg boots, to communicate with each other. I think this is a very exciting experience.

I can say that we are through their own efforts, can be well assured that our original culture can penetrate well into the different development around the world and business models go, this is our very proud. Ultimately, I think our culture, our company is driving the development of the past and the future development of a driving force.

Paul Sams: Members Hello everybody, I'm from Blizzard Entertainment's chief operating officer Paul Sams.

we must ensure that our existing culture, that is, we come to the fore the essence of the distinctive characteristics of those companies, so that the characteristics of our success can be inherited and can be extended to the world around the branch, I think this is our biggest challenge. With rapid development, we continue to set up a new branch offices. How our original culture to these new branches and offices to go, and a new culture and the integration of new business models, without losing the original flavor of this unique, I think this is the most important of a challenge.

Paul Sams: We have not yet released, \.

Moderator: Blizzard Entertainment in Taiwan, the introduction of electricity actually professional league, the future is not likely to start in the balie mainland?

SAN Dec. 17 morning news，cheap laptop battery, Blizzard Chief Operating Officer (COO) Paul? Sams (Paul Sams) on the SAN that \in the future there are plans to launch in mainland China Gaming League. In addition, he did not disclose the \

Video: Blizzard Entertainment COO interview with Media Source: Sina Technology

Moderator: the importance of the market for Blizzard Entertainment, you can use to describe the specific numbers?